As a long-time professional writer and marketing consultant, I’ve encountered hundreds of clients who think they can do my job better than I can. But my friends who are information technology professionals never have to deal with that. Instead, their clients look to their IT firm as experts in an industry they’re happy to admit they know very little about. And that’s why an IT company blog can be such a powerful tool for gaining new clients. Even though it seems like information technology experts speak a different language, they have knowledge on dynamic, complex topics that form the foundation for systems that are at the very heart of any well-functioning business.Entrepreneurs know that if the computers go down, they’re likely at a standstill.

Yet if you own an IT company, blog posting may be far from your mind. You may be thinking it’s too time-consuming and won’t help your client base. That couldn’t be farther from the truth.

This may be easy for you when your clients are freaking out over something that can be fixed with a simple reboot. But blogs can also help you stand out from your competition in your region. You may know just as much as the next IT pro, but if they’re not sharing engaging information then prospective clients won’t know it.