As a long-time professional writer and marketing consultant, I’ve encountered hundreds of clients who think they can do my job better than I can. But my friends who are information technology professionals never have to deal with that. Instead, their clients look to their IT firm as experts in an industry they’re happy to admit they know very little about. And that’s why an IT company blog can be such a powerful tool for gaining new clients. Even though it seems like information technology experts speak a different language, they have knowledge on dynamic, complex topics that form the foundation ...